There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Via Jeff Domansky
Very useful post on SEO and content marketing.
Simply put, when you're optimizing a website for search engines, you're required to do content marketing.
Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)