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You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings.
Congrats! You’ve survived this skirmish ... but it's not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it.
Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!”
Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here's how....
Via Jeff Domansky
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Via Jeff Domansky
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...
Via Marteq
KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .
Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.
Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....
Via Jeff Domansky
Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.
To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....
Via Jeff Domansky
The thunder clap of Google’s Matt Cutts’s Twitter post could be heard across the web this week with the announcement of the search engine’s latest update, Panda 4.0.
Of course the type of Panda I’m talking about isn’t a cute bear from China. It’s the name of an algorithm used by Google to filter out low quality content from search results.
The first Panda update in Feb, 2011 was fairly aggressive, affecting about 11% of queries on Google and millions of searchers. Panda also had an impact on more than a few website owners who fell from the search results like hail from the sky...
Via Jeff Domansky
The Google+Local guidelines are written in a very subtle way and you need to be able to think like Google and read between the lines. If you are a consultant you also need to understand what some of the unwritten rules are that are not even spelled out. (So G does not draw a line in the sand for spammers to figure out how to cross.)
But those vague, not totally spelled out rules can also trip up a perfectly legit business owner and get them in trouble. GREAT EXAMPLE at the bottom of this post regarding home-based businesses. Mary Bowling at LocalU dissects the guidelines and breaks down recent changes...
Via Linda Buquet :: Catalyst eMarketing
Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration […]
Via Nick
Magento Go vs Shopify Ecommere Online Store Smackdown
Best Online Store Option For YOU?
I've used Magento Go and Shopify. I've also used other Content Management Systems when I managed an Ecom team (for 7 years) including home grown and Magento enterprise.
If you want to start an online store which platform should you use? Let's look at a feature by feature comparison:
Easy To Use - Winner Shopify
Plugin / Add On Development - Winner Magento Go
Email Integration - Tie (both work well with MailChip et al)
SEO - Magento Go if you KNOW SEO, Shopify if you don't
Promotion - Magento Go if you KNOW ecom, Shopify if you don't
Manage SKUs - Tie
up to about 50,000 after than NEITHER (you've outgrown OPP Other People's Platform if you have more than 50,000 unique stock keeping units SKUs).
Cart - backend Magento Go
(can do more with logic so ASSUMES you know how to create business rule promotions) frontend (what customer sees) Shopify.
Templates - Tie
Pretzel Logic - Magento Go
(winning this is not a good thing since it means the platform has its own language YOU must learn or things go bump in the night. Magento Go is willing to be confusing and a pain to add POWER, but 95% will never use that power so if you have a small, fun store steer clear).
Cross Sale / UpSale
Slight nod to Magento Go again assumes you know ECOM well and cross merchandising is not intuitive but is powerful.
Overall Winner - Shopify
For most readers of this post Shopify is the best choice.
Magento Go honorable mention
for a specialized niche group that need powerful business rule based promotion, have between 30k to 50k SKUs and don't mind learning a new language to get the backend power they need. If you don't know your crosssale (what you do on a product page to move customers to more profitable or popular choices) or upsale (what you do in the car to build Average Order Value (AOV) then use SHOPIFY.
Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
‘Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happy’, says Google in its AdWords blog. ‘When searching for great local restaurants, they want places to eat right there on the results page, not another click or two away. It’s the same with hotels, flight options, directions and shopping’, the blog continues.
Via The Ayantek Team
Google does indeed look at the other sites a webmaster or business owner operates when one of their sites gets a manual action - at least, some of the times they do...
Via Nick
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Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.
To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do....
Via Jeff Domansky
Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.
Via Pantelis Chiotellis
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.
Via Pantelis Chiotellis
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?
In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
Via Jeff Domansky
As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.
In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'
Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors: 1. Local Listings and Citations 2. Online Reviews 3. On-Site Local SEO optimization....
Via Jeff Domansky
SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time. So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?
Here’s your handbook to becoming an SEO expert without even thinking about it....
Via Jeff Domansky
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...
Via Jeff Domansky
On Friday, Matt Cutts, Google's head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds
Via Nick
Learn the definition of a long-tail keyword in under 100 words
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Via Ally Greer
Learn about six key google algorithm changes made across 2013 through the start of 2014 to improve your marketing and overall website planning.
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![The Definition of a Long-Tail Keyword [In Under 100 Words] | e-commerce & social media | Scoop.it](https://img.scoop.it/YJTZENNQGAnYLyJuSE2pRTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Got a mobile-friendly website? Great. Your job isn't done. Here's what else you need to do to optimize for mobile. Good tips.