e-commerce & social media

Consumers don't make a distinction between traditional publishers and self-publishers when buying ebooks, according to a wide-ranging new study.

The Book Industry Study Group’s latest report, Consumer Attitudes Towards Ebook Reading, also shows that readers prefer ebooks over print books in 10 out of 14 subject areas, including all fiction genres.

Ebooks have a big lead over print in all areas of fiction, covering romance/erotic, mystery/thriller, general, religious, young adult, science fiction/fantasy and literary.

The ebook lead is narrower in non-fiction for business/finance and history/politics/social sciences and print takes over for how-to guides/manuals and travel while comics/graphic novels and cookbooks are preferred in print by a long way....

Via Jeff Domansky

...What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.

In this kind of environment that requires rapid shifts in tactics and strategy, small news organizations that live only on the web have an advantage. They can move faster without having to worry about generating revenue to service debt or other legacy costs.

The rise of mobile and the rise of social media sharing represent a huge opportunity for those who are ready for it. And a huge missed one for those who are not.

Via Jeff Domansky

Via ClassroomAid, michel verstrepen