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We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?
If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.
The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....
Via Jeff Domansky
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.
And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …
Via Jeff Domansky
As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.
...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.
What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices: - They continually update users on industry news. - They release new and engaging content tailored to specific audiences. - They add their voice to relevant conversations that their audiences care about....
Via Jeff Domansky
With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
Recently LinkedIn exceeded 300 million users, with more than 100 million located in the U.S.
The major reasons people are turning to this professional network is it's a veritable powerhouse of hiring, selling and learning. People are able to build personal brands, establish themselves as thought leaders and even bring in new leads to a company. Here's how to make LinkedIn work for you.
Via Jeff Domansky
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?
It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....
Via Jeff Domansky
Did you know you can publish your articles on the LinkedIn publishing platform?
Do you want to build more authority in your niche?
LinkedIn is opening up its publishing platform to all 277 million+ members!
In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....
Via Jeff Domansky
LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....
Via Jeff Domansky
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The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.
Via Jeff Domansky
Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.
LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...
Via Jeff Domansky
LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.
... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.
”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....
Via Jeff Domansky
Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.
So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.
But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....
Via Jeff Domansky
There are undeniable benefits to networking with professionals on LinkedIn, but you're not the only person who thinks so. Here's how to compete...
Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.
What you do with your LinkedIn profile can mean the difference betweengarnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward....
Via Jeff Domansky
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Via Jeff Domansky
The business-focused social network opens its publishing platform to its members, raising lots of questions.
Ryan Roslansky, head of content products for the company, strenuously rejects LinkedIn's media ambitions. Or at least he refuses to address them head on. "We are not approaching this from a publishing or media-company perspective," he told me last week.
The "this" in question is LinkedIn's announcement that it is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Blogging sites like Tumblr (owned by Yahoo) or even Medium, the new site run by Twitter (and Blogger) founder Evan Williams, are relative free-for-alls. Post your blog, tell other people about it using social media, and hope someone will see it.
A post on LinkedIn is targeted at the people already in your professional network. "Your LinkedIn identity is your professional profile of record," Roslansky says. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career."...
Via Jeff Domansky
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Descubrir las 11 Características menos conocidas de #linkedin te permitirá generar interacciones de más calidad , todos sabemos que están, pero no les destinamos el tiempo suficiente y no con la frecuencia adecuada
Under utilizing LinkedIn? Great ways LinkedIn can be used for inbound marketing. -Chris Agro (@agrotising)
Useful Tips On LinkedIn Features via @ThePRCoach.