e-commerce & social media

Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.

...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.

As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....

With 400 million monthly active users, Instagram offers attractive opportunities to businesses looking to promote their products and services. According to an Econsultancy.com study, users spend more than 20 minutes on Instagram daily. This means brands have a whale of time to grab their target audience’s attention and engage with them on the photo sharing platform.

However, there are many other users, companies and marketers already vying for users’ attention on Instagram, so it wouldn’t be an exaggeration to say that driving engagement there is easier said than done. Remember, the rule of this game is simple: You’ve got to get—and hold—the attention of your target audience, and keep it until they’ve paid for your product or service or, at the very least, subscribed to your email database.

So, how will you win the battle for attention on Instagram? Here, I present to you five tips for marketing on Instagram....

...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?

The answer is a no brainer.

Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....