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Like it or not, Google+, is here to stay. Even if you've roundly ignored the plaform in your personal social media life, you can't afford to do the same with your company. Cultivating an active, well-trafficked page takes time and effort, but the advantages it brings are well worth the investment.
Are you using Google+? This article shares three tips for optimizing your Google+ profile and business page to make your business more visible.
Via Marteq
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!
I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months...
The news yesterday that Vic Gundotra, Google’s Senior Vice President of Social, is leaving comes as little surprise. I read about it on Facebook first, then on Twitter, then on Secret, and then on Google+, which perhaps says everything about the success of Google’s most recent foray into social. Google+’s momentmay have passed, but the lessons to be learned will last a lifetime for me, and for the hundreds of others who played a role in building it.
The Coming Death of GoogleToday, it can be hard to imagine that Google faced a deep existential threat to its business three years ago. The company’s financials were as strong as always, but there was a growing cacophony among bloggers and the wider media over the future of the company in the throes of an industry rapidly changing due to social, local and mobile. Google was still primarily a web-based company, the bulk of its revenues derived from advertising that had failed to deeply penetrate any of these three nascent verticals....
Via Jeff Domansky
As professional content curators, creators, and promoters, we've all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we've published.
Learn easy Google Plus posting tips & tricks that will help you increase the visibility and engagement of your posts.
Via Jaana Nyström
Increasing Visibility & Influence In Google Search That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:
- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google. - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.
- Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.
To read the full article, click on the title.
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Via Jaana Nyström, Marc Kneepkens
A few weeks ago, I shared a list of tools to help you make the most of Google+. Quite a few people noticed that a major one was missing: CircleCount. I left out that one on purpose because it deserved an article in itself.
Your Google Plus (G+) hover card is the first impression people have of you inside G+. Well, actually your profile image is the very first impression. When G+ users mouse over your profile image in...
Looking for tools to grow your presence on Google+? Check out the list below. Social media is always changing, so new services pop up weekly. As a result, this list cannot be exhaustive. I plan on ...
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena. Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world. Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.
Via Lauren Moss, TechinBiz
I have been collecting helpful posts here in my Google+ Helper community: I hope they will help you get started on Google+ and also help you get the best results for your business!
Via Jaana Nyström
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I love Everypost's infographics. This one offers great tips!
Search intent has changed with the abundance of metadata available for Google to use in its algorithm so that they know enough background information on
Google may kill its social network, Google+, following Vic Gundotra's departure.Google is reportedly planning to dismantle its social network, Google+. Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources.
"This means that it will no longer exist as a social network aimed at competing with Facebook, but it still might be integrated into Google's existing products. The company has allegedly been shifting the teams that used to be at "the core" of Google+ and is moving more talent toward the Android team....
Via Jeff Domansky
Personalized search results have been around for quite some time, but they've changed so much that we need a new term for them: private search results. This post is a snapshot of what we're seeing today (including +Post Ads), along with guidance for how best to take advantage of the latest trends.
Looking for updated traffic numbers on Google+ traffic? Social media agency We Are Social released an interesting infographic on Wednesday. Here are some highlights
In the forced march to social, Google has created a number of taxing issues and problems for both small businesses and searchers. One of the most egregious t
Those who have used Google+ for a while are aware of its powerful search functionality. With it, you can see posts shared on the Plus as well as trending content found elsewhere on the Internet.
Has your brand taken advantage of the Google Authorship program yet? If not, you're missing out on a powerful way to increase your visibility, establish yourself as an authority, and get some special treatment with Google as a bonus.
Advanced/ Digest...
1. Rich snippets are eye-catching. Rich snippets make your content stand out on a search results page, and visibility leads to clicks. 2. Click-throughs are increased. As we just said, greater visibility does help boost click-through rates, but it’s not just pure visibility that gets those clicks. It’s the sense of trust that readers feel by seeing a name and a face attached to content. 3. Your brand gains instant credibility. When you have a headshot right next to your search results listing, your company immediately stands out from all the other faceless entities. 4. Your content gets indexed faster. If your content is of a timely nature, getting it indexed quickly is critical. Google Authorship gives priority to content that’s linked to a Google+ profile, giving it a significant advantage in the race to the top of the search results page. 5. Google Authorship levels the playing field. When Google Authorship is in the mix, it doesn’t matter as much exactly where your content ranks on the search results page. Being 6th or 7th on the list isn’t as big of an issue when your content comes in the form of an eye-catching rich snippet. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via Marteq
Google Plus Notifications, Meet Mr. Jingles!
“I’m the official G+ Notifications ‘mascot’ but I don’t like it when people call me that.” that’s what Mr. Jingles says about himself. Yes, he is the cheery notification bell with a cute face, who appears in the top right corner of your Google bar. He goes through all of your notifications and bring them up to you when you sign in to Google+. Every now and then, he does a fun little dance too :-)
Via Jaana Nyström
So recently, I’ve been seeing a few posts and articles circulating around the web that are basically hating on Google+ and, well, as a Google+ lover, I think that’s pretty awesome. Huh!?? Yup. You ...
I have been collecting helpful posts here in my Google+ Helper community: I hope they will help you get started on Google+ and also help you get the best results for your business!
Via Jaana Nyström
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