e-commerce & social media

In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

But don’t despair; there’s plenty of life left in Facebook yet. We’ve been scouring the web to find out what’s working on Facebook right now—all the tactics, new additions and post types you need to know today.

Here are 12 top tactics to take a look at adding to your Facebook marketing toolbox.

Via Jeff Domansky

The big surprise this month is at the very top of the table. For the first time since November 2013, the Huffington Post are back on top of the Facebook charts.

The Huff Po achieved their highest number of total interactions in a long time, breaking the 30m total interactions mark.

Their most popular stories last month included a piece on gluten free diets ( 480,000+ interactions), a piece titled ‘This Woman Wants To Change How All Of Us See Our Bodies‘ (455,000+ interactions), and a blog on parenting (430,000 interactions).

Interestingly, much of the Huffington Post’s most popular pieces seem to be long form opinion pieces. They do have very popular viral videos too, but for the most part, interesting blogs with socially optimised headlines seem to be the big successes....

Via Jeff Domansky