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Scoop.it!
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales. Via Pantelis Chiotellis 
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You might think the internet is a lawless frontier, but in reality it's completely the opposite. And it can be a very expensive lesson to learn! Via Pantelis Chiotellis
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What if you had a big blue phone on your desk, and whenever you needed to, you could pick it up and instantly be connected with a smart and caring tech support expert (from your internet provider, your web host, the airline you use the most...)? Via Jeff Domansky
Jeff Domansky's curator insight,
January 18, 2015 4:43 PM
Customer service according to Seth Godin: "Please, go away." With competition off-line and online, that's simply no longer good enough. tomorrow's winning businesses will figure that out quickly.
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For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears to be working—at least based on some results from a recent two-week Instagram campaign. On Nov. 9, AmEx gave six Instagrammers the keys to its account as part of the #MyAmex campaign. The posts were created by graphic designer Ann Kim, chef Christina Tosi, Patrick Janelle (who won the CFDA's first-ever Fashion Instagrammer of the Year award this year), fashion designers Oleema and Kalani Miller, Team Epiphany managing partner Coltrane Curtis and designer Timo Weiland. The group posted a series of pictures (see examples) depicting how AmEx impacts their businesses.According to AmEx, the #MyAmex posts generated 23 percent more engagement than the brand's other Instagram pictures. AmEx also doubled its average number of daily Instagram followers for two weeks. In total, the campaign generated more than 10 million impressions and 40,000 engagements.... Via Jeff Domansky
Jeff Domansky's curator insight,
December 31, 2014 9:24 AM
Great Instagram case study shows American Express's social media savvy.
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Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings. Via Pantelis Chiotellis
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Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+ One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+ More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.
Via Jeff Domansky
Paulo Stamm's curator insight,
August 17, 2014 5:44 PM
Excelente gráfico sobre marketing tecnológico. 
Steve Whitmore's curator insight,
August 18, 2014 8:29 AM
Something to think about??? I need to examine more closely.
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The Hispanic segment of the US Population Represent the 13th largest economy in the world and are the youngest, fastest growing segment of the US population representing 60 % of overall population... Via Bill Cosgrove
Bill Cosgrove's curator insight,
January 15, 2014 6:42 AM
The Hispanic segment of the US Population Represent the 13th largest economy in the world and are the youngest, fastest growing segment of the US population representing 60 % of overall population growth here in the US. The tremendous Buying power of Hispanics is growing exponentially including a current per capita income closing in on the national average makes it important to finds ways to effectively penetrate this market now and into the future. |
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Twitter has a huge user growth problem and left unresolved it could be troublesome. Because Twitter is not growing its user base, it affects their revenue and Via Robert Caruso
Robert Caruso's curator insight,
August 31, 2016 10:56 AM
There are hundreds of things that people would say about what Twitter should do to be better or a platform that we like more, etc. But at their core issue is this user base growth. It connects to their current and future revenue and therefore if it is left unchecked could have dire consequences. Until the root of this issue is uncovered and addressed, the core problem with user base growth and adoption will never be corrected.
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Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A. Via Pantelis Chiotellis
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In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 10, 2015 10:41 AM
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year.
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Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up. Via Pantelis Chiotellis
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I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open Via GrupoNeo, Campus-Maximus.com, Pantelis Chiotellis
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We all know that mobile is playing an increasingly important role in online marketing today just ask the 85% of people who say that mobile devices are a central part of everyday life and further... Via Bill Cosgrove
Bill Cosgrove's curator insight,
April 10, 2014 8:08 AM
We can all agree on the importance of mobile today but we also know to keep in mind that statistics can be misleading depending on who is using them and what they are trying to accomplish. This article seeks to address all the talk recently on the popularity of mobile applications and put it in perspective and to address an apparent content deficiency on many mobile platforms which today is one of the most important media forms for driving customer engagement.
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My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. ...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation. Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression. ”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone... Via Jeff Domansky
malek's curator insight,
November 23, 2013 7:25 AM
How to measure what's going on with your campaign. A lengthy article, but the job is in the details. 
Ali Anani's curator insight,
November 24, 2013 12:21 AM
"Moments of Truth" shape up your customers' impressions about your businesses 
Gordon Kraft's curator insight,
November 24, 2013 12:00 PM
Digital Media company has the ability to create your Digital image for the Interent, Social Media via video... |
