Trump calls it “the failing New York Times,” but its stock sells for three times what it did a decade ago. Its 4.7 million paying subscribers is more than three times its print peak and growing so steadily that the company’s stated goal of 10 million by 2025 does not seem out of reach.
The Times not only found its own way, it slashed a shaft of light through the murk of social media–those immersive platforms that have gummed up the machinery of democracy by reducing citizens to followers and news to content.
All voting shares are held by the Ochs-Sulzberger Family Trust, established in 1997, controlled by a handful of descendants of Adolph Ochs’ only daughter and devoted to the proposition that some things are more important than money.