Digitized Health
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Digitized Health

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Curated by Emmanuel Capitaine
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Rescooped by Emmanuel Capitaine from Health, Digital Health, mHealth, Digital Pharma, hcsm latest trends and news (in English)
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Pharma lagging in digital...

Pharma lagging in digital... | Digitized Health | Scoop.it
From worldofdtcmarketing.com - November 21, 2014 3:18 PM
POST SUMMARY:  According to McKinsey&Company "unlike successful B2C companies in other industries— which offer mobile solutions, provide personalized product recommendations, and empower custom...

Via Philippe Marchal, Celine Sportisse
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Rescooped by Emmanuel Capitaine from New pharma
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What do HCPs do online, and why?

What do HCPs do online, and why? | Digitized Health | Scoop.it
From engagementstrategy.com - November 8, 2013 6:57 AM
In this post, using the topic of chronic obstructive pulmonary disease (COPD) as an example, Marie-Claire Wilson outlines some of the most commonly-seen behaviours of HCPs online, giving an insight...

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rob halkes's curator insight, November 8, 2013 6:44 AM

Insights!  See how physicians stay tuned to their direct interests in better patient care ;-)
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