Digital Travel PRIMER by Digital Viscosity
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Digital Travel PRIMER  by Digital Viscosity
How new marketing impacts the old school travel world.
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March 16, 2015 11:56 AM
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SSA_Infographic-App-Adoption_5JAN15.jpg (1753x1240 pixels)

SSA_Infographic-App-Adoption_5JAN15.jpg (1753x1240 pixels) | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
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March 16, 2015 11:55 AM
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7 steps to take when a brand moves next door

7 steps to take when a brand moves next door | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
A shiny branded box opening across the street? Follow these steps to maintain your market share.
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March 12, 2015 3:38 PM
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Incentivized Check-ins: A "White-Hat" Trick For Getting More Reviews On Yelp

Incentivized Check-ins: A "White-Hat" Trick For Getting More Reviews On Yelp | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
At the LSA-SMX West Local Search Advantage Workshop this week, Yelp's Luther Lowe offered a number of "white hat tips" for marketers on reputation manageme
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March 2, 2015 2:56 PM
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5 hotel distribution trends in 2015 [INFOGRAPHIC]

5 hotel distribution trends in 2015 [INFOGRAPHIC] | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
eRevMax has compiled five trends that it feels mark the pinnacle of hotel distribution this year.
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March 2, 2015 2:56 PM
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Booking Flights and Hotels: Online Agents or Direct?

Booking Flights and Hotels: Online Agents or Direct? | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Expedia is buying Orbitz, as more travelers are opting to find their own flights and hotels.
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February 25, 2015 6:39 PM
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Hotel CEOs talk Wi-Fi, Millennials and mobile keys

Hotel CEOs talk Wi-Fi, Millennials and mobile keys | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Travelers don't just want to sleep in hotels anymore. They want to work, eat, drink, socialize, or just keep to themselves with their electronic devices there. Hotels are finding new ways to adapt.
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February 18, 2015 9:23 AM
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Expedia to Buy Orbitz for $1.34 Billion to Take On Priceline

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February 18, 2015 9:22 AM
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Priceline.com credits mobile for driving last-minute getaways among millennials - Mobile Commerce Daily - Research

Priceline.com credits mobile for driving last-minute getaways among millennials - Mobile Commerce Daily - Research | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
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February 9, 2015 11:32 AM
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Richard Branson: Why Now's the Best Time to Launch Virgin Hotels

Richard Branson: Why Now's the Best Time to Launch Virgin Hotels | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
The iconic entrepreneur opens up about venturing into the hospitality industry and the one thing business travelers can't get from Airbnb.
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February 6, 2015 9:47 AM
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Here’s why new competitors can’t do what Hotel Tonight does

Here’s why new competitors can’t do what Hotel Tonight does | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
HotelTonight, the app for booking a hotel stay on the go, has introduced new personalized price cuts, one called a “bonus rate” and the other called a “rate drop.” The apps will analyze your phone’s location and offer you added discounts for hotels in specific other cities, a deal it’s calling a “bonus rate.” For…
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February 6, 2015 9:47 AM
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TripAdvisor Mobile Strategy: Forget Ads On Those Tiny Screens, Instead Optimize For Clicks And Commissions

TripAdvisor Mobile Strategy: Forget Ads On Those Tiny Screens, Instead Optimize For Clicks And Commissions | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
“We are a company that thinks constantly how to improve the traveler experience. We were born with the vision that users could plan a perfect trip,” explains Stephen Kaufer, President and CEO of TripAdvisor in a recent interview. Through both in-house innovation and acquisitions, TripAdvisor has launched numerous enhancements to its services [...]
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January 27, 2015 10:03 AM
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Hotel chain utilizes modern tech to transform the check in experience

Hotel chain utilizes modern tech to transform the check in experience | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Starwood Preferred Guest (SPG), the loyalty program from Starwood Hotels & Resorts Worldwide, Inc., has reimagined the traditional check-in experience.
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January 20, 2015 9:19 PM
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ehotelier - How to find time to respond to online reviews

ehotelier - How to find time to respond to online reviews | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
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March 16, 2015 11:55 AM
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Apple Pay Checks In to Marriott – First Hotel Company to Offer the Service to Its Guests

Apple Pay Checks In to Marriott – First Hotel Company to Offer the Service to Its Guests | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Bethesda, Md.,March 9, 2015 – Marriott International, Inc., (NASDAQ:MAR) will become the first global hospitality company to offer Apple Pay. This represents the latest step in Marriott’s creation of a complete mobile-powered travel experience that is effortless, seamless and more rewarding for its guests. The phased introduction this summer in the U.S. will include brands in popular locations, such as The Ritz-Carlton, EDITION, Renaissance Hotels, and Marriott Hotels.
Guests using Apple Pay at check-in will simply bring their iPhone 6, iPhone 6 Plus or soon, Apple Watch, near the contactless reader at the front desk. When their device responds with a subtle vibration and beep, the payment information has been securely captured. There will be no need to provide a credit card upon check-in.
“Approximately 75 percent of our guests travel with one or more mobile devices, and it is even higher among 25-35 year olds – a group that will make up a much larger proportion of our guests over the next three years,” said George Corbin, senior vice president, Marriott Digital. “Millions of customers already use Marriott Mobile to quickly book a hotel, check-in, or check out. Now, Apple Pay can make it virtually effortless.”
In 2013, Marriott led the hotel industry when it began launching mobile check-in and check-out on its smartphone app. With the app, guests can now access these services at 4,000 hotels worldwide, in addition to finding and booking a hotel stay and accessing Marriott Rewards account information. At select Marriott Hotels, guests have been testing an app for service requests, enabling them to chat in real time with hotel staff to make requests, such as extra towels, valet service, dinner reservations and more.
Marriott will launch an app for the Apple Watch, upon availability. With the Apple Watch app, Marriott Rewards members will be able to use it to check-in in advance, receive prior notification when their room is ready, and checkout at nearly 4,000 hotels globally.
Marriott Rewards members who also carry the loyalty program’s co-branded credit card can load it into Apple Pay and designate it as their primary card, earning Marriott Rewards points every time they use Apple Pay at thousands of retailers.
Marriott expects to start rolling out Apple Pay this summer beginning at these eleven hotels:

The Ritz-Carlton New York, Central Park
The Ritz-Carlton Washington D.C.
EDITION Miami
JW Marriott Chicago
Renaissance New York Times Square Hotel
San Francisco Marriott Marquis
San Francisco Airport Marriott Waterfront
New York Marriott Downtown
Courtyard Chicago Downtown/North River
San Jose Marriott
Courtyard Los Angeles L.A. Live
Residence Inn Los Angeles L.A. Live

Marriott International, Inc. (NASDAQ: MAR) is a leading global lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and territories and reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands.For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
CONTACTS: Gordon LambourneMarriott International, Inc.gordon.lambourne@marriott.comoffice: 301-380-1368John WolfMarriott International, Inc.John.wolf@marriott.comOffice: 301-380-5718
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March 12, 2015 3:39 PM
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New Instagram Ad Unit is Swipable and Clickable

New Instagram Ad Unit is Swipable and Clickable | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Carousel ad unit allows a series of photos to be depicted in one post and is clickable to a brand's mobile site.
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March 12, 2015 3:38 PM
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5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders

5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Mobile marketing is today’s emerging trend, and mastering it can make the difference between increased conversion and stagnation. Let’s explore how Travel and Hospitality industry leaders structure their mobile apps and then see what we can learn from some of the most successful brands in the world.
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March 2, 2015 2:56 PM
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TripAdvisor's new feature helps users explore city neighbourhoods - Travolution.co.uk

TripAdvisor's new feature helps users explore city neighbourhoods - Travolution.co.uk | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos
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February 25, 2015 6:40 PM
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OracleVoice: Hospitality For The Digital Age

OracleVoice: Hospitality For The Digital Age | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
The guest experience revolution is about more than technology—it fundamentally changes the business conversation at a strategic level.
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February 25, 2015 6:39 PM
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Startup pitch: ByHours to go beyond hotels to offer meeting rooms in hourly slots - Tnooz

Startup pitch: ByHours to go beyond hotels to offer meeting rooms in hourly slots - Tnooz | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Spanish hotel booker ByHours has raised $3.6 million in funding. It provides hotel stays in 3-hour increments.
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February 18, 2015 9:22 AM
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Lavish Indian weddings helping D.C.-area hotels turn handsome profit

Lavish Indian weddings helping D.C.-area hotels turn handsome profit | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Major chains, such as Marriott, are creating specialized ceremonies for a potentially lucrative demographic.
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February 9, 2015 11:33 AM
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Why Target Hispanics? It's a Growth Market for Agents

Why Target Hispanics? It's a Growth Market for Agents | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
A new study of Hispanic travelers provides insights into a market with huge potential for travel agents. Hispanics travel more internationally, spend more when traveling in the U.S., and are more apt to use an agent or tour operator.
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February 9, 2015 11:29 AM
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Top Trends in Leisure Travel

Top Trends in Leisure Travel | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
2015 is positioned to be a good year for travel in the U.S. But keeping an eye to key influences that can swing performance one way or another for a destination can make the difference between a good year and a great year. Europe Travel Slowing – Some Segments Hold There...
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February 6, 2015 9:47 AM
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Expedia acquired Travelocity. Here is how it will affect you.

Expedia acquired Travelocity. Here is how it will affect you. | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
COLUMN | An important competitor has been eliminated, which means consumers have fewer choices.
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January 27, 2015 10:03 AM
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Megatrend for 2015: The Rise of the Boutique Destination

Megatrend for 2015: The Rise of the Boutique Destination | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Earlier this month we launched our first ever magazine, “Megatrends Defining Travel in 2015“, where we identify the global trends in travel in 2015 and bey
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January 27, 2015 10:02 AM
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EyeforTravel @ Mobile World Congress 2015 | EyeforTravel

EyeforTravel @ Mobile World Congress 2015 | EyeforTravel | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
EyeforTravel�s Mobile strategies conference for the travel industry held at Mobile World Congress 2015 in Barcelona
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