I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

Understand what drives people to respond to a story.

Study Reveals Engaging Content Wins Over Readers

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

Aughtmon shows us how the mind if affected when presented with a catchy story.

Here's what caught my attention:

• Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

• The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

• Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/5oox306XfiI

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