What if the pop-ups and other lead-conversion tools we use were actually responsible for negatively impacting the reader experience and creating shallower user engagement? 

Welcome to the Slow Web, a phrase that “describes a feeling we get when we consume certain web-enabled things, be it products or content.” 

David Kutcher describes a Slow Page as a relaxing and annoyance-free experience for a reader -- just like what you would find at a restaurant that serves five-course meals. The reward? The full attention of your visitor.

“You want to leave them alone as much as possible to enjoy their meal, and only once they’re done, lead them onward to other pages or calls to action.”

This article is a much-needed invitation to change the way we design websites and write posts.

Read it at http://www.confluentforms.com/2015/03/embracing-slow-user-experience.html

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Cendrine Marrouat

Via Os Ishmael