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In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales. Or both. Welcome to the confusing world of Google secure search..
The growing number of (Not provided) count is a cause for disturbing SEO. Dave Chaffey is providing 4 alternative tools to grasp SEO effectiveness. And against Google advise, Dave recommends using "Rank Checking Tools" like "Advance Web Ranking"