Apple's 5 Steps To Becoming A Trusted Brand

This is a good read about how to construct a brand instead of just selling stuff online. Apple is the king. Read Grow a great book by an ex-P&Ger Jim Stengel for more insight on branding. 

* Position your brand with the big picture in mind
* Define your brand's personality
* Develop your visual look and feel
* Pick your platforms
* Create a brand charter

 

 

 

Via Martin (Marty) Smith, Os Ishmael