While many find the press release to be an antiquated and now inefficient method of delivering content, the truth is that the press release is far from dead.

 

There are many audiences online who still rely on press releases as key sources of information.

 

Be it tradition or its deep roots, they continue to be used, and by more than just public relations (PR) departments. Except nowadays, many different types of press releases serve many different purposes.

 

But if you’re interested in creating effective and relevant press releases for distribution, you’ll have to understand the history, its evolution in a growing content universe, and all of the options you have available to you.

 

Consider this a crash course in all things press release...

Via Jeff Domansky, Os Ishmael