Creativity and the art of curation | digital marketing strategy | Scoop.it

The challenge for companies that do not have the creative freedom to begin at square one is how do we create that same culture of innovation? How do we build an environment where we are comfortable at chipping away the things that no longer add value?

How many systems would we switch off as opposed to trying to integrate them with the new? How much complexity in our processes could we design out to create something that is elegant and simple?

For me, this feels very different from how most large organizations function. But if we are going to create magnificent works of art within our day-to-day working lives, we need to embrace the concept of curation – of removing the superfluous and keeping only that which is beautiful in its simplicity....


Via Jeff Domansky, massimo facchinetti