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This article explores the concepts of micro moments and moment marketing to give retailers valuable information to deliver on consumer expectations.
Via Marc Wachtfogel, Ph.D.
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Rescooped by malek from Learning - Social Media - Innovation |
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Via Marc Wachtfogel, Ph.D.
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In these ‘moments’, convenience is more important than brand loyalty, so being able to provide useful, relevant and frictionless experiences will be what makes a brand stand out in the moment.