According to Sitewit, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. However, PPC ads aren’t exactly cheap. In this article, I’ll show you seven simple PPC hacks that you can use to drive more qualified leads to your business.

Neil is always on point.  These are great ways to optimize your PPC efforts.  I would like to add also to look at utilizing Trueview ads on YouTube as videos have a huge impact.