The headlines of @Dr. Karen Dietz scoop  "No Stories"

• Getting to know one’s customers is best done in their environment, as they’re interfacing with an organization’s goods or services.
• If organizations don’t want the unvarnished truth, they should stop wasting their customers’ time.
• Only when Lego took the time and effort to truly get to know its customers did their business turn around.
• If you want to get to know your customers and what they truly value, talking with them directly is the only way.