Yes, this year is again a year of rooster, and a fiery kind for that matter, especially gifted for accuracy, loyalty, and devoted work, and another contender for the ruler of the year has precisely these features – chatbot. It is no coincidence that all digital creatives consider 2017 also the year of chatbots because it has been shown that out of all trends and innovations, bots (and artificial intelligence) hold the first place and do not intend to go awry. Namely, companies increasingly recognize the values of the Chinese rooster and leave chat communication to bots – ensuring the accuracy of the transferred information, uninterrupted availability and stoically automated commitment to billions (!) of users.