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Especially in business settings, our tendency is to use relevant facts, case histories and sensible reasons to assert our points. But since we have been taught to believe that emotions have no place in business presentations, we ignore them. Yet, try as we might, humans are not able to achieve 100% objectivity. Feelings that result from our vantage points are always present. Moreover, they can powerfully mediate even the most logical presentations.
Via Os Ishmael
Have you ever given a presentation that you thought was air-tight, yet ended up with no sale? The reason could be what's referred to "The Flaw of Rationality."
This article will show you what that is and how to counter it through storytelling.
Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication. Visit Jim's website at www.story-lab.net to learn more about his practice.