Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
Via Martin (Marty) Smith
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digital marketing strategy
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Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
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Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
Another intriguing piece of ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet, details are still building the big picture
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There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
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Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.
The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.
In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.
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Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
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This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.
Promise to write more "down the SEO rabbit hole" content soon.
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What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.
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This post was written by Jayme Thomason for Content Marketing Institute
I think we're all probably suffering from content marketing overwhelm?
I thought this article had some good ideas to cut the complexity.
Here are a few things that caught my attention:
Traffic sources This tells us from which social media spaces, email campaigns, or websites most of our traffic is coming from.
****Increase your engagement in the ones that are sending the most traffic.
Keywords What words are people using when they find your content in search engines?
****Make sure you are using them in your content on a frequent basis.
Most popular content This will tell you which pages on your website or posts on your blog are getting the most traffic.
****Whatever they are, create more content on those subjects or figure out how to repurpose that content for other uses.
Excerpt:
"If Leonardo Da Vinci was a content marketer today, I think he might say something like,
“Content marketing is only as valuable as the people who consume it deem it to be.” Behind the scenes, our processes can be as complex or as simple as we choose to make them."
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Read more:
http://www.contentmarketinginstitute.com/2011/10/cutting-complexity-of-content-marketing/
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This is from Idio (idioplatform.com @idioplatform) and something you will want to listen to more than once.
**Content curation as we all know, has many levels, it's an art, it's a work in progress, lots to absorb here but absolutely worth your time!
Robin Good says "Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far."
If you are wondering whether curation could be useful for you or for your organization this video will help you understand better what this new discipline is all about.
****Highly recommended.
http://www.youtube.com/watch?feature=player_embedded&v=D_ntajiZC6Y#!
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply