Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.
Via Os Ishmael
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digital marketing strategy
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Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.
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Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.
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Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.
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Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider READ MORE...
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Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…
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In a digitally competitive environment, the pressure is on marketing and business leaders to find innovative ways to persuade, engage and influence their audience.
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Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.
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Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...
While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills.
Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges
Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.
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Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.
In global companies sometime the organizational cultures differ according to the subsidiaries. This is also of importance for virtual tems who work acroos different subsidiaries and countries.
Lo que hay bajo el Currículum: El Currículum Oculto
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Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
Humans need a sympathetic voice to like a story.
Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!
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Charles Day outlines the five drivers of organizational creativity--gravity, tension, heat, speed, generosity--and how to develop and deploy them.
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And in life. This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication ...
Ditch a compelling story, your personal brand, is dead on arrival.
A good guide to how to thrive in work place.
7 great reasons to become a good story teller - both in life and in work.
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Every brand has a great story to tell. But please, don’t call it content.
"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".
One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!
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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen
A new tool in our arsenal. Amazon comments a must-do
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Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Going for the jackpot: fans deal your story..very clever
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Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.
Teach me, I know nothing
Show me, I learn everything
I'm a beerlover too and this is definitely the kind of marketing deserving a lot of claps.