4 Tips for Launching Minimum Viable Products Inside Big Companies | digital marketing strategy | Scoop.it
You have to act like a real startup.


“We have to disrupt ourselves before the market does.” It’s not an uncommon mandate today. Established enterprises need to innovate to keep pace with the more nimble, smaller startups. Perhaps no approach has captured the imagination of big companies yearning to get more nimble than the lean startup method: quickly building and launching minimum viable products — MVPs — and then iterating and pivoting based on market feedback. Read more: click image or title.



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Via Pantelis Chiotellis, Marc Kneepkens