Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.
Rescooped by malek from Content Creation, Curation, Management |
Trello is one of my all-time favorite tools for content marketing and for work in general. It’s super easy to use, intuitive to understand, and free! People use it for all kinds of things, but it’s especially handy as a marketing tool. While there are certainly many tools you owe it to yourself to pay …
Content marketers, use the smorgasbord method, the funnel method or your own method to organize content with your team using the FREE program Trello.
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Andrea Fryrear shares the importance of Agile Marketing for content teams and how to get started. See consistently better results with consistent quality content.
Learn all about agile content marketing and become a more efficient content creator. "See consistently better results with consistent quality content."
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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When it comes down to it, the success of a blog ultimately depends on both the quality of the content you write, and your ability to share your content successfully. There are a ton of options to hel…
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Writing on Medium can have a big impact on your business. The best thing about Medium is that you can make your content go viral on a small budget.
Good tips for getting traction for your content on Medium or for that matter, Linkedin Publisher.
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Check these 4 steps to be sure your Content Marketing is on the right path. If you are not creating content specifically for targeted readers, you will not reap the rewards.
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This is a guest contribution from Jonathon Ohayon of Brilliance.com From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools ...more
What's the target keyword phrase for your business? Put it into these sites and learn about what people are asking, what gets traction in Google search. Then create....
Digital marketing is a form of marketing that uses digital means to market an idea, concept, product or service. One of its main advantages over traditional marketing is the ease and speed at which you can easily measure the effect of your marketing.
One effective way to market your product or service is to understand what your customer wants and communicate how your solution will be of benefit to the customer. This can be achieved by writing the right content for the right audience.
An article on The Best Research Tools For Finding Kick-Ass Content provides valuable insight on how to develop content topics and measure the effect of your marketing.
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Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough. Unfortunately, knowing you need a steady stream of content and actually being able to provide it are two different things. This [...]
Interesting view
4. Cover the same topic multiple times, but in different formatsRescooped by malek from Digital Brand Marketing |
Why did you click through to this article? Why will some people share this article without even reading it? The most important element of this post may not be the 4 weeks I spent researching the data or the days … Continued
Learn the emotional, content, topic, format and promise element of viral headlines. See a list of power phrases used on Facebook.
GREAT post on headline writing, blogger friends.
Learn the emotional, content, topic, format and promise element of viral headlines. See a list of power phrases used on Facebook.
GREAT post on headline writing, blogger friends.
Learn the emotional, content, topic, format and promise element of viral headlines. See a list of power phrases used on Facebook.
GREAT post on headline writing, blogger friends.
Learn the emotional, content, topic, format and promise element of viral headlines. See a list of power phrases used on Facebook.
GREAT post on headline writing, blogger friends.
Rescooped by malek from Content Creation, Curation, Management |
Creating good content is challenging. The bad news? It's just the first step of the content marketing lifecycle. Here's how to optimize it for success.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content. And maximize lead gen.
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Visual media is an important element of your marketing. It grabs the attention of the viewer and tells a meaningful story in a glance. Visuals help you create brand recognition, highlight events, pro…
Google Drive is an excellent cloud program that supports 15GB of storage space.
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A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...
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Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
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In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Find out which up-and-coming content types you should be testing in 2016 for your content program.
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016.
We wish a wonderful Christmas and a very prosperous New Year!
The Team at 2DiFore Marketing Solutions!
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Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:
What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research
Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research
It's more useful when attempting to target content development.
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The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver e…
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It’s something that everyone needs to consider at some point as they become more successful. Do you continue to do certain work yourself? Do you hir
How to think about the decision to outsource content marketing, what to expect to pay, how to proceed.
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A huge amount of what we’ve traditionally call ‘content’ in learning is actually instructional design: the pacing and variety of activities, the flow, the challenge of zeroing in on the best and most enjoyable way to help someone master a particular skill. Those elements aren’t going anywhere.
The problem with UX (user experience) is that customers only really notice its absence. If you absolutely nail the UX of your digital product, the only people who will congratulate you are UX nerds like me. If you mess it up, though, you’ll know about it soon enough. You’ll notice the complaints. You’ll notice the attrition. You’ll notice the churn.
Spannende consequentie voor onderwijs, als niet de vakinhoud er meer toe doet, maar wat je ermee doet, wat je ermee kunt en wat je ervaart.
1. user experience
2&3. toegankelijkheid en keuzemogelijkheden
4. kosten
5. data
Maar dan komt de toets ... interessant.
L'assioma per cui "il contenuto è sovrano" sembra incrinarsi sempre di più. Ma allora cos'altro conta nella comunicazione? Ecco cinque elementi che potrebbero avere altrettanta importanza...
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The word epic is overused. It’s become watered down over the years, and most people don’t seem to appreciate what it means. Which is a problem.
"You need to continually practice improving your content creation to give yourself the best chance at regularly creating epic content that readers flock to."
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Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…
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Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
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The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Heads up. 1 Purchase funnels has been blown to bits , 2 CRM is dead, 3 The rise of big data, 4 the rise of big content and 5 the experience economy . Learn how to cope here.
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In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?
Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).
And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....
if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.