Olympics, one of the most prestigious sporting events in the world has not only offered the athletes a chance to impress, but has also presented brands with an opportunity to dazzle through their marketing strategies. Brands compete fiercely as they aim at staying on top of trending topics. They try to find a mention in global conversations. From Rio 2016 Olympics, brands can gather crucial lessons and find out how to stay on the top-of-the-mind of the target audience.