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Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
Via Eric_Determined / Eric Silverstein
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Rescooped by Susan Myburgh from New Customer - Passenger Experience |
Scoop.it!
Via Eric_Determined / Eric Silverstein
"Both B2C and B2B companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources of monetization. Digital leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others."
Do you agree?
Rule 1. Never innovate alone.
Rule 2. Understand that no single company has a lock on user preferences.
Rule 3. Focus first on a great user experience, not the value exchange.
Rule 4. Strike the right balance between scale and customization.
Rule 5. Treat your partnership like your business.
Is your company open to partnership?