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Scoop.it!
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business... Via Jeff Domansky 
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Scoop.it!
According to tech research company Gartner, enterprise social networks will soon become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. By 2016, it reckons that half of large organizations will have internal Facebook-like social networks, and that 30% of these will be considered as essential as email and telephones are today. It estimates however that through 2015, 80% of social business efforts will fail to achieve what they set out to do.... Via Jeff Domansky, Pedro Barbosa
Pedro Barbosa's curator insight,
January 31, 2013 5:25 PM
Fail Sniffing is a great value tool --> trend
Pedro Barbosa |www.pbarbosa.com | www.harvardtrends.com |
Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.
Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.