Digital Collaboration and the 21st C.
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Digital Collaboration and the 21st C.
Examines the connectivity possible for global knowledge participative creation and sharing.
Curated by Susan Myburgh
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Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | Digital Collaboration and the 21st C. | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....


Via Jeff Domansky
Jeff Domansky's curator insight, April 18, 2013 1:34 PM

This grid is helpful tool to make your content marketing more effective.

Rescooped by Susan Myburgh from Public Relations & Social Marketing Insight
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15 Types of Content Marketing That Work | socialmouths

15 Types of Content Marketing That Work | socialmouths | Digital Collaboration and the 21st C. | Scoop.it

In 2013 more than ever, content will be king. According to Doug Kessler, Creative Director and Co-Founder of Velocity Partners, it’s “tipping this year because it works. Content is the engine of search, social, outbound and Web marketing.” So with that in mind, what are you doing to jump on the content train?

 

To help you decide which content marketing methods are right for you, here’s a list of 15 types that work. Which will you use this year to build your business?...


Via Jeff Domansky
Jeff Domansky's curator insight, April 7, 2013 5:26 PM

Nice list of content ideas to choose from.

Rescooped by Susan Myburgh from Public Relations & Social Marketing Insight
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Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | Digital Collaboration and the 21st C. | Scoop.it

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....


Via Jeff Domansky
Jeff Domansky's curator insight, April 7, 2013 5:39 PM

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.