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![The Psychology of Sharing [Infographic] | Didactics and Technology in Education | Scoop.it](https://img.scoop.it/WHvxcx_8RhUwj6yhRyFbSDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What types of people are most likely to share content online? And why are they sharing it?
The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.
Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."
The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.
The reasons people share online content are various, but the main reason is "value and entertainment."
Via NikolaosKourakos
A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.
Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!