In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."
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Didactics and Technology in Education
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Almost "everything" about new approaches in Education
Curated by
Rui Guimarães Lima
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The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web Via Jeff Domansky, massimo facchinetti 
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![Content Marketing's Definitive Formula [graphic] | Didactics and Technology in Education | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 22, 2013 10:05 PM
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process. 
Esther L's comment,
March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight,
March 24, 2013 4:16 PM
I think the most important step in this formula is the one most often ignored: Step 2. Determine Objectives. |
Excellent.
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