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From
zurb
Design is hot. Design executives are being tasked with being design-driven, but don't have the tools or processes to sustain this effort. They embrace design thinking, but it's unclear how their companies will embrace its ideas. VC's are telling founders to hire a design leader, but it's not clear who this mythical, unicorn person is who will drive the design approach across the company. It's entirely possible to grow this person in an organization, but not likely to be someone who comes in with magical fairy dust to make everything Apple-esque.
