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Scoop.it!
Extending the microservice idea to frontend development. Techniques, strategies and recipes for building a modern web app with multiple teams that can ship features independently. 
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Scoop.it!
From
medium
The importance of in-store experiences is understood by most retailers and owners of any physical venue. However, only a few actually deliver great customer experiences, with the customer experience…
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Three of the combatants in the NFL playoffs gave T-shirt pioneer BreakingT a chance to further its mission to document history "one shirt at a time."
Scoop.it!
“We’ve worked with consulting companies, health and wellness firms, even a bicycle manufacturer who was moving to online sales. We audited their customers’ feedback, their customers’ behaviours and the current customer journeys (the homepage and website experience). In each case we found between five and seven immediate opportunities for improvement that can impact sales. These include minor changes to pictures, presence of logos of clients or third-party certifications. Short quotes from customers that validate the value proposition also help.”
And it’s not just Bodoh’s clientele that are embracing micro moments to drive better customer engagement (and revenue). According to Matthew Penchuk at SearchStrategyMarketing:“The digital age has redefined the customer experience and created opportunities and challenges that can be met only by the most agile of companies. The savvy consumer is making decisions in the micro-moment, and your company needs to engage with the consumer at that exact moment in the journey.
Mickael Ruau's insight:
TRY THESE EXPERT TIPS
Scoop.it!
Personalization of mobile micro-moments by making them relevant to the customer’s current needs is essential for a positive outcome of the customer journey.
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The Impact of Micro-Moments on the Consumer Journey by Brooke Kovanda on MarTech
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Une analyse d'experts signée Clément Aincy, Practice Manager Senior, et Maxime Bernard, Mobile Product Manager VISEO Digital Une avancée technologique stratégique dans le contexte ‘Mobile First’: les Progressive Web Apps (PWA) apportent les avantages des applications sans leurs inconvénients. Après plusieurs années marquées par une généralisation de l’approche ‘App first’ chez
Scoop.it!
With the discovery of Google's micro-moments, customer journey mapping has reached an entirely new level. Click here to learn how your company can profit!
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Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments in the customer journey.
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