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Are a product launch and a go-to-market strategy the same thing? The answer to that question is a clear no. And we're going to share with you what the differences are.
A soft product launch is part of a go-to-market strategy before you imagine them as two separate elements within the grand scheme. The first commercialisation phase is where a small group pays for your solution. At this stage, you are not actively promoting your product.
Your soft product launch is the first step to creating and executing your go-to-market strategy. A GTM is a sprint where you'll test about 3-4 different channels to identify the right ones, which will be the ones with the best ROI and the best volume.
