Devops for Growth

Télécharger l'OKR playbook

USE THIS PLAY TO...

• Set big, hairy, audacious goals and strategize ways to reach them.
• If you're struggling with shared understanding or value and metrics on your Health Monitor, running this play might help.

Template & Examples

Although there is no one size fits all template that works for all possible use cases, there is a generally acceptable way of phrasing OKRs. You are now probably writing effective OKRs but do they fit the below ‘template’?

We plan to succeed in ______________________ , as measured by ___________, ____________ and ____________. We plan to achieve this by _________

1st blank is a placeholder for the objective & rest of the blanks (2-4) are going to hold related key results. The last blank adds a deadline to the entire OKR structure.

Let us look at a few examples for writing effective OKRs.

Example 1:

Objective –

Increase in employee engagement

Key Results –

• Decrease attrition rate from 7% to 3%
• Increase eNPS from 78% to 90%
• At least 3 engagement activities are executed within each department.

Example 2:

Objective –

Raise funds to fuel our growth in APAC

Key Results –

• 4 growth centres with maximum anticipated ROI are identified
• Pitch to at least 25 institutional investors
• A non-binding term sheet is finalised

Examples of questions based on these characteristics:

• Specific/Measurable: What is the baseline? Rather than writing the KR as “Increase metric A to Y,” let’s write it as “Increase metric A from X to Y”
• Results not tasks: What is the intended outcome of running 5 pilot email campaigns?
• Clear: What does “NPS” stand for? Write it out as “Net Promoter Score”
• Scoring: What does AMAZING looks like? (10-20%)  What is a target level of progress that is realistic (50% likely) What is the level of progress that we can commit to. It should be controllable and we should feel like we failed if we don’t achieve it?