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AI & UX and UI
Mobile isn't everything it is the only thing at least as far as data architecture and design goes. The "mobile first" movement didn't go nearly far enough.
Mobile first means thinking about and changing how we think about User Interface design. As we're thinking about design we need to layer artificial intelligence (AI) in too.
AI impacts the sentient nature of the conversation between customers, websites and robots. Robots not of the Skynet variety but crawlers determined to understand, share, and search.
Mobile first isn't everything it is the only thing. This Adobe post provides an intelligent look into how AI will impact web design, user experience, and the customer journey.