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Curation Revolution
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Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network.
We are constantly inundated with advertisements, articles and other forms of information daily. However, content curation helps your audience see only the most important news or updates, since you have taken the first step and filtered out irrelevant information.
By curating content, you can narrow down interesting news to share with your social network, thereby enticing consumers to read your posts and support your company. The more interesting the news or information that you post, the more likely they will be to trust your brand. In fact, in curating content, you don't have to be the original creator, rather you can be a facilitator for sharing of useful information. [read full article http://j.mp/nmSwg1] Via Giuseppe Mauriello
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Martin Note: We MUST write better web copy. In a world where Amazon has 300,000,000 pages in Google the only way to WIN is be BETTER. Bigger is gone. Internet marketers and content managers must connect to the hero's journey. If you can understand Joseph Campbell read Hero With A Thousand Faces. If you want an easier journey, read Vogler and don't forget to combine Managing Content Marketing by Rose and Pulizzi.
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I hate it when I can SEE the future but I can't CREATE it. Copywriting Revolution NOW Please is about the snippetization of content and how we will curate that brave new world. Scoop.it will figure promiently and is mentioned and linked in this post.
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As someone who has just bought an iPad, I can personally appreciate its potential to become the dominant force in the digital book wars. Via Dr. Susan Bainbridge
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Today we’re taking a break from our usual nurture marketing tips and doing something a little different… Maybe it’s just me, but I’m tired of all the...
Martin Note: Great site whose rallying cry, "accentuate the positive" seems appropriate and much needed. We all know people doing amazing things right now maybe because they feel like there is little to lose. One hard won lesson from my life is doing what you love vs. what you think will bring security always pose exaclty the same risks so DO WHAT YOU LOVE. For many of my firends that means starting a business. It meant riding a bicycle across America for me. What does it mean for you? Join the revolution! The Curation Revolution :).
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The preeminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories.
Martin Note: The Everlast We Fight For A Cure campaign is such a brilliant example of cause marketing I had to include it despite it not strickly being a "curation" tool. One of the most important dimensions of curation is knowing what elements to throw together. Everlast throws tough athletes together with pink boxing gloves and grabs your attention as a result. Contrast can be a powerful Internet marketing tool as Everlast's great campaign proves.
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TweetSharebar TweetIs your business considering a move to using Groupon, Living Social, Plum District, or a similar deal site to attract new buyers as we head into the holiday shopping season?
Martin Note: "FLASH SALES" are in all of our Internet marketing futures. Here are some good tips on creating successful flash sales.
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Frist read Ramesh's 5 Social Media Marketing Myths in NY Times. He is a professor at UCLA and a great curator of global tech information.
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FREE news feed widgets for websites and smartphone apps. 3 easy steps to fresh content. Find out how! Over 2,000 customizable categories with 250,000 news sources.
Martin Note: Feeds are in all of our Internet marketing futures and Feedzilla is an invaluable feed management tool.
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Hunch.com is a very cool easy to use new curation tool with a clean UI, great community features and a very social feel. Can't curate feeds like Scoop.it, but a fun way to see new stuff. Will be a player in curation space.
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Amazon.com: Bursts: The Hidden Pattern Behind Everything We Do: Albert-Laszlo Barabasi: Books...
Martin Note: Bursts is about the hidden patterns in everything and is a must for curators because it explains how all that emerging traffic acts - in bursts - and so how you can market, curate and shape network dynamics in your favor. If you are only going to read one network research book read LINKED. In fact, read LINKED first. If you love it as much as I did you will want to read BURSTS.
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Martin Note: I've been feeling more and more like a social media day trader and this post explains why. Soon what takes hours will take seconds.
The bitly blog examines the half-life of a shared link.
The answer? Just about 3 hours on Twitter as this great analysis from Bit.ly shows (thanks to @SBAnderson for having shared it on http://www.scoop.it/t/online-news-squared from which I re-scooped it).
This reminds me of what I once wrote on our blog here: http://blog.scoop.it/en/2011/05/31/from-melting-snow-to-snowball-effect/
For those who want to be heard, this is one of the biggest downside of Social Media today (vs Search for instance).
As Ì explained, at Scoop.it, we're firm believers that a topic-centric approach using curation can and will increase the overall lifetime of content.
What's your own experience like on that matter? Via SBAnderson, Guillaume Decugis |
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The intelligent game system for truly hands-on play.
Martin Note: This brilliant MIT Lab "toy" demonstrates how I think about content curation. As I wrote in Copywriting Revolution NOW Please, we aren't there, but we will be.
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Miguel Senquiz is the digital strategist for indie label Ghostly International... He started with a simple task: to fix the label’s merchandising platform, but he ended up with much more: a rich and profitable online shop, a music discovery mobile app, and a music startup.
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Raleigh North Carolina's ShareFile Lives Under The Tech PR Radar - But Not For Long.
Martin Note: A friend I trust took me through why Dropbox doesn't meet his enterprise needs today. Since securly moving files, especially large files, is part of the Curation Revolution I'm sharing my conversation with ShareFile's brilliant CEO Jesse Lipson from ScentTrail on Technorati. I suspect ShareFile is going to be key to our content creation future.
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Since there are some of the best design curators on planet earth here on Scoop.it I need your help. Please VOTE on your favorite Cancer Samurai logo design.
TY, Martin
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Martin Note: ReCommerce is a new term for me. I haven't digested this new Trend Watching brief yet but trust these guys. They never waste time and know how to find and explain tipping points way ahead of the mob.
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If you haven't heard, HTML5 is taking the web by storm!
Martin Note: HTML5 is a powerful curation tool. This article outlines tools to use with HTML5.
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In the months leading up to the press conference earlier this week, speculation about the prospects for Amazon’s new tablet reached a crescendo. Would the new tablet be a worthy competitor? Dr. Phil Hendrix of immr and R.
Martin Note: Most accurte and painful insult to FIRE wason SNL when Seth Meyers said it would be purchased, "by moms who always buy the wrong things". Fire is worth a Curation Revolution watch since book curation is going to be important.
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There are some huge brands that aren't well-represented on Facebook, but here we look at smaller "sleeper" brands with huge Facebook followings.
Martin Note: Facebook marketing still seems a mystery wrapped in an enigma, but it is important enough to warrant stealing from whatever is working.
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We will all be curating feeds because our ability to keep up with the pace and scope of content needed requires mob sourcing. Feeds are the only way to curate enough information to matter.
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Brand & Content Professional.
Morten is a MASTER curator. Brillant, active and helpful!!!
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Amazon.com: Linked: The New Science of Networks (9780738206677): Albert-laszlo Barabasi, Jennifer Frangos: Books...
Martin Note: This is a VERY important book for content curation and content network marketing. Understanding how networks "think" in order to create the quick changing, emergent marketing world we live in is a must and Barabasi does a great job explaining network dynamics to for non-quants (i.e. all us right brained marketing types). I'm also going to post Bursts, his most recent book.
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Creating an engaging website is the first and most important step in ensuring web marketing campaigns are successful.
Martin Note: This may seem like a "duh", but it is easy to get caught up in the latest greatest. Every latest and greatest is moot if your UX stinks and no one knows what to do when they visit your site. First rule of curaiton is do no harm. Second rule is create a clean, well lighted place for conversions. |
