Curation Revolution

Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!

We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed. 

Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right. 

Trending Haiku Decks Include

Crowdfunding Tips From The Clash +46% Views
http://shar.es/1ao3gt 

Gamify Content Marketing +36% Views 
http://shar.es/1ao3GS 

Invisible Giant: Why New SEO So Hard To See +8% Views
http://shar.es/1ao3ZG 

Warren Buffett's Tips for Startups remains Top Dog w/  7,700 Views
http://shar.es/1ao3Bj  

See performance for all 36 Haiku Decks we've created on Google Doc here:
https://docs.google.com/spreadsheets/d/1Ozsk4hHtT6Xm77SxQbP7EFw259oQMVC_5DY1bOU9dAk/edit?usp=sharing  

Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.

Future of SEO
Pay particular attention to the Future of SEO post in SEO Daily's excellent Paper.li because they have it just right. We riffed on this idea of THEMES and TOPICS not keywords yesterday on Curagami (http://www.curagami.com/ecommerce/future-of-shopping-ebay-r-j-pitman-and-motif-hardeep-walia/ ).

Keywords can't DESCRIBE ideas. Keywords don't understand context, idiom or snarkyness. The next web is about meaning, emotion and connection. This means spiders have to use whats at hand, context, to understand sentiment and meaning.

Think of owning TOPICS instead of keyword positions. Shift your thinking to the border between your ideas and theirs. In that border real "intellectual property" exists, can be mined and spun into gold. IF you think more broadly than WORDS and POSITION.

OH, & thanks for including our Connection Is The New Ecommerce Haiku Deck: http://shar.es/1n6LOA

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.
http://curatti.com/invisible-giant-hard-see-new-seo/

OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that

Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.

As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.

DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty

Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.

Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death).
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone).

3 Rays of Hope

1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).

2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.

3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.

Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.  

Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:

* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.

* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.

* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…

Movements THEN Campaigns within Movements
http://www.crowdfunde.com earned its first paycheck today as we begin to help our friends at http://www.moon-audio.com create an "umbrella" movement to create online community, improve SEO, win hearts and minds and convert more visitors to customers and customers to advocates and supporters. 

This G+ post shares much of what we discussed today about the advantages of creating a movement in a socially connected mobile time. If you love music hope you will jumpin and help us create Music Is A Movement's pieces such as:

* Our ASK for UGC (User Generated Content) such as what is your favorite music? Why? What is your favorite gear? Why? 
* Stories are going to be important. What is best way to ask for them?
* Arresting visuals are going to be important, where to we find them. 
* How can we create CONTENT to support an abstract, personal and short lived (music) to shareable content (vids, pics, stories)?  
* What is best way to connect tribe members.
* What are our KPIs. 

Going to be fascinating to use our new tools for the first time to help Moon Audio change the world a little by developing a MOVEMENT and then positioning their marketing inside the movement's context and ever evolving User Generated Content boundaries.  

What about you? How do you win hearts and minds with your #Interntmarketing.  

Which crowdfunding platform should you use? Do you know crowdfunding's secrets? This post shares secrets and explains when to use Kickstarter vs. IndieGoGo.

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.

I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M

Great tips from Curagami co-founder Phil Buckley (@1918) about how to create the authority your site needs to please the Google gods: http://www.curagami.com/featured/becoming-worthy-of-rank-authority/

Haiku Decks Create Shares & Community
If we told you there was a tool that would generate 3,200 views of your content on average and produce almost 60,000 views and over 700 shares for 34 uses (of the tool) you would USE IT right? This Curagami post shares why Haiku Deck is a powerful Internet marketing tool you should start using NOW.

3 Internet Marketing Haiku Deck Triptych is BUZZING:

Invisible Giant: Why It's So Hard To See The New SEO (1,726 views 2wks)
http://shar.es/1nY2gX

Get Hired or Bought By Warren Buffet (132 views in 12 hrs)
http://shar.es/1nY2qu

Connection: The New Ecommerce (1,094 views in a week)
http://shar.es/1nY27I

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?

Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

Want to excel at content curation? Here are 7 tactics for content curation success:

1. Provide editorial selection expertise.2. Add commentary to augment existing information.3. Write attention-grabbing headlines.4. Package your content to attract attention and facilitate consumption.5. Offer curated content on regular schedule.6. Distribute curated content effectively across channels, platforms and devices.7. Track results of curated content to achieve your objectives.

Marty Note
My favorite is the idea of "packaging" your content. Fascinating.

Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's online marketing fires are complex and intertwined requiring specialized cross functional teams to extinguish. These teams are called Hellfighters.