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Curation Revolution
Curation the next web revolution.
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In New Ecommerce Story Rules via Curagami

In New Ecommerce Story Rules via Curagami | Curation Revolution | Scoop.it

Story Rules New Ecommerce

In New Ecommerce Story Rules riffs a post from Mathew Jenkin about video game developer since online commerce is a game too. Similarities between video game and online commerce development are numerous and insightful. Every visit to an online store is a quest and this post explains how to build a hero / protagonist journey into your online story. 

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Barbie's Swimsuit Edition Is Too Little, Too Late [but fun & creative via Target]

Barbie's Swimsuit Edition Is Too Little, Too Late [but fun & creative via Target] | Curation Revolution | Scoop.it

Marty Note
Kudos for Mattel. They got outside their own box and have created a Barbie Swimsuit edition campaign sure to get lots of press. Is that enough to save Barbie? Not by half (lol).

Last week I Scooped a post about how video games and mobile phones are destroying Mattel's dolls (http://sco.lt/5mzSmP) and momentary creativity won't change or alter that trend.


malek's curator insight, February 18, 2014 7:43 AM

I fully agree with the economic view, the ease of using and transportation of virtual life.

But What was a four-year-old doing playing a game called Zombies vs Ninjas in the first place?

Unfortunately, our kids grow up  dumped in a toxic combination of endless screentime, tacky and tedious toys, sexualised clothing, gender stereotyping and unhealthy foods.

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Headphones for Video Games at Moon Audio - Great Content Marketing

Headphones for Video Games at Moon Audio - Great Content Marketing | Curation Revolution | Scoop.it

Headphones For Video Gamers
Friends at http://www.Moon-Audio.com  created a great example of great ecommerce content marketing. Their Headphones For Video Games Buying Guide (http://www.moon-audio.com/headphones-for-video-games.html ) shares content from their founder Drew Baird (video) and 3 of their "Ambassadors". 

Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.

We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.

Headphones For Video Games Buying Guide
http://www.moon-audio.com/headphones-for-video-games.html  

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Future of...Everything Is In The Clouds | via @CloudTweaks

Future of...Everything Is In The Clouds | via @CloudTweaks | Curation Revolution | Scoop.it

Cloud gaming is gaining considerable momentum for a number of reasons and is positioning itself as the future of how games will be played.

Marty Note
I've been doing a lot of 2-14 trends work over the last few weeks. The major impact the cloud brings seems to be forgotten or left out. I received a dramatic demonstration in how much use of "the cloud" can change website design when we created http://www.curecancerstarter.org.   

We used to limit webpage size to 100K (code + graphics) because to go any larger meant slowing down load times to an unacceptable level. Every half a second we added we lost money, so we were very careful about the size of our pages.

Being careful about the size of our pages meant we had to live in a "lowest common denominator" world where our communication was compromised by environmental constraints. Some restraints remain, but the new caching provided by the cloud creates all kinds of new design headroom that just didn't exist before.

The cloud means we can design cooler, more functional, more engaged sites that feel dynamic and highly personal. The cloud changes all :). M  

Martin (Marty) Smith's curator insight, January 7, 2014 6:03 PM

GaaS despite its funny initials could provide a peek into the future of....well everything. We've already seen a MONSTER TREND toward appification (smaller code updated more frequently) and along comes "cloud gaming".

Benefits of "cloud gaming" include:

* More room on your hard drive (some games can take 14 gigs).
* Games are saved in the cloud so hard drive crash = no worries.

* Better Game Play (thanks to way memory is handled).
* More efficiency will change game development (eventually).

Love this paragraph despite only partially understanding it:

"With recent breakthroughs in hybrid streaming, such as what CiiNOW has done by streaming video and graphics primitives at the same time, it’s much easier to send complex information to mobile devices, tablets and computers at lower bandwidth. Some games are provided through file streaming, a method in which a small percentage of the game is initially installed on a graphics-capable device to allow immediate play.

During play, the remainder of the game continues to download. For movie, TV or less graphic intensive games, video streaming- or video on demand- eliminates the necessity of a game console. Although game consoles or PCs will probably continue to be prevalent, cloud gaming will likely continue to gain popularity as a way to experience new games without having to buy entire game systems."

What I can understand from those points is something we found with CureCancerStarter.org. Use of cloud services allows for "larger" pages to load faster. The impact on web and game design of building in cloud benefits is hard to over estimate.