Curation Revolution

Online Marketing 5 Storytelling Tips shares 5 tips sure to help you tell a story from landing page backwards to create trust and win new business. 5 Storytelling tips shared in this Curagami post include:

 

• Create A Landing Page and Work Backwards
• Place your offer in context
• Repeat 3 to 5 key brand specific themes
• Share your creation story
• Define your audience

7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:

* Great Content Creates Community (despite Content Shock) 

* Mobile and Smartphones Are Changing Everything

* Video RULES

* Community Is KEY

* Community Shock Is Coming

* Empower Ambassadors, Understand Proxy Marketing

* Fresh and NOW Beat Stale and THEN

Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.

http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa

Think Like A Web Marketer
We revised our Haiku Deck to share 5 secrets every web marketer should know including:

* Start With Why
* Diversify & Gamify
* Double Down
* Become A Nowist
* Baseball not Football

Learn more about how to become a digital marketing pro:
https://shar.es/1uVaFD  

Headphones For Video Gamers
Friends at http://www.Moon-Audio.com  created a great example of great ecommerce content marketing. Their Headphones For Video Games Buying Guide (http://www.moon-audio.com/headphones-for-video-games.html ) shares content from their founder Drew Baird (video) and 3 of their "Ambassadors". 

Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.

We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.

Headphones For Video Games Buying Guide
http://www.moon-audio.com/headphones-for-video-games.html  

How To Make $30M Online
When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.

None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule. 

http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png 

 

SEO Freakshow
Small to Medium Sized Businesses are caught in a vicious Chinese finger puzzle. The more they pull the more stuck they become. We say REJECT the CATCH-22 of trying to be us (SEOs, Internet marketers) and run away and join the circus instead. Here's why. 

Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li.  So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post. 

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

• Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
• Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
• Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples.

Great About Us Pages:

* Tell A Story.
* Share Values

* Outline a Movement

* Help Build Community

Share your favorite about us pages in reactions (on Scoop.it), comments on the Curagmai post or email martin(at)Curagami.com.
Thanks, Marty  

Buffer's Social "Failure" = Your Success
Make Buffer's Social Failure Your success with lessons from three great web marketing books including Superforecasting, The Silo Effect and The Black Swan. The post builds on a Buffer post sharing their shocking 50% decline in social media traffic. 

The real question is - ARE THEY FAILING.

They seem to think so and that thought may point to bigger issues. Issues well outlined in 3 great web marketing books (note if you buy using the links to Amazon below you make a contribution to curing cancer TY)

SuperForecsting: The Art and Science of Prediction  

The Silo Effect: The Perils of Expertise

The Black Swan:  Impact of the Highly Improbable

How web marketers THINK about what they are doing matters and this Curagami post shares tips on how to THink Like An Internet Marketer along with links to some of our favorite web marketers including several from Scoop.it:

@Guillaume Decugis 
@Cendrine Marrouat - https://www.cendrinemedia.com 
@Brian Yanish - MarketingHits.com 

Among others.

Start thinking like a web marketer, read this Curagami post
http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa  

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

• Find 3 – 5 content groups that interest your visitors.
• Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
• Curate content from trusted sources such as brands, manufacturers and even competitors.
• Automate at least one of your content groups with feeds.
• Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  

Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:

* Importance of "movement" marketing. 

* Create CLUBS.

* Empower advocates. 

* Ask for help.

* Be social, mobile and unique. 

Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l  

Note: May 27th, 2015
I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant. 

Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe.