Curation Revolution

Top 5 Reasons Today (5 more tomorrow)
This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year:

* Content Curation (they are better at riffing, snipping and spinning content than anyone). 
* Understand INFORMATION = more than half the "profit" of an online transaction. 
* Price Arbitrage (no prices is ever static on Amazon). 
* Arbitrage Everything (Amazon will trade anything and everything). 
* Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER. 

Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL. 

Doesn't cost much to CHANGE your thinking and may win the day! 

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.