Curation Revolution

This infographic is from the techvalidate blog

 

Some good points for content creators and curators

 

Here are a few highlights from this infographic

 

**All B2B marketers agree that content needs to be targeted, tailored, segmented, crafted and customized to fit each segment of the audience.

 

**In this time of information overload, one size fits all won't cut it

 

**The key to good content is relevance that resonates to the person who is reading it - be very selective on a consistently and you will become a trusted source with a loyal following

 

Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"

 

Read full article here: [http://bit.ly/JrRyyf]

 

**** Excellent post and scoop. B2B only feels different than B2C due to the elongation of the sales cycle and the primary position content plays (where products occupy that position for B2C). These tips are timely and important especially the note about information overload. Since we are so overloaded content marketers play for attention first and advoacy second. Following these tips helps play the game a little better.
Marty

Via janlgordon, Guglielmo Cornelli