Curation Revolution
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Curation Revolution

Curation the next web revolution.
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Curation Revolution | Scoop.it
October 26, 2013 12:06 AM

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 


2. http://sco.lt/68zYfp 21 Content Types We Crave


3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]


6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]


9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]


10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more: http://sco.lt/69HeAj

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malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.
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Google Authorship MATTERS new Study Proves [@jeffalytics Study]

Google Authorship MATTERS new Study Proves [@jeffalytics Study] | Curation Revolution | Scoop.it
From www.jeffalytics.com - April 29, 2013 11:21 AM
Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+
Martin (Marty) Smith's insight:

Impact of Google Authorship Study
Amazing, comprehensive study from @Jeffalytics on the impact of Google authorship. Their conclusions that YOU are becoming more important than any single website you contribute to is one important conclusion. There are many more including if you aren't using Google Authorship tags expect to be beaten to a pulp.

Another implication is BRAND your writers in addition to your website. The value of branded writers is you can apply their author rank anywhere and at any time for an immediate impact on SEO.  

Great conclusions at the bottom.
http://www.jeffalytics.com/google-plus-search-authorship/  

I followed up this Scoop with a brief post on ScentTrail Marketing sharing my best resource to LEARN about Google authorship and a handful of content strategy implications:
http://scenttrail.blogspot.com/2013/04/google-authorship-matters-jeffalytics.html 

Also wrote about the study on Google Plus and received one comment about the study's flaws. The study may have flaws, but it is helpful to do what I need to do - get the tags added. The over, what we stand to gain, is so much greater than the under, the cost of tagging, you would think adding authorship tags is a no brainer. Not so much as it turns out (lol).

Here is the Google Plus conversation:
https://plus.google.com/102639884404823294558/posts/45ZBpspdjKQ 

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Nielsen's Ultimate Slide Deck | Social Media Report 2012

Nielsen's Ultimate Slide Deck | Social Media Report 2012 | Curation Revolution | Scoop.it
From blog.nielsen.com - December 10, 2012 7:45 AM
Click here to edit the content...
Martin (Marty) Smith's insight:

Nirldrn'd Stateof Social Media Marketing report. Amazing data in here on SMM from the king of panel information. 

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Curation Revolution | Scoop.it
From martinmartysmith.com - July 12, 2013 6:36 AM
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Martin (Marty) Smith's insight:

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

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Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note]

CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note] | Curation Revolution | Scoop.it
From heidicohen.com - February 5, 2013 12:41 PM
Despite their corporate standing, CEOs aren't on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey.
Martin (Marty) Smith's insight:

Agree and Disagree with Heidi 
Agree and am not surprised by the data showing CEOs not on social media. I disagree with why. CEOs make time for all kinds of things that matter to them, so let's take time as an objection off the table. 

Fear of a PR blunder could be a culprit, but CEOs grant interviews and go on TV to talk to the bombastic Jim Cramer so fear also seems a false objection. 

Belief and passion are missing for CEOs. Warren Buffet all but scoffs every time social media is brought up. Apparently the idea that social media is just a faster more efficient version of the annual meeting Buffet puts on every year hasn't occurred to him (or social media hasn't been presented that way to the Oracle of Omaha). 

CEOs an Important SMM Absence
CEOs control the heart and soul of their institutions, so to be absent from social media is to speak mightily of its perceived value (or lack of same).  If you are a CEO and reading this I have three ideas for you to consider:

1. Social Media is a conversation with customers, is it valuable to speak with your customers?

2. Social Media controls the backend of search engine marketing (SEM); do you want your websites to be found? 

 

3. Social Media will be how we make money in the not too distant future, do you need to make or increase profits?

If you answered YES to any two of these questions then YOUR continued absence on social media is costing your company money. You see there is a problem with social media marketing. I can blah, blah, blah all day, but, in the end, social media will change you in ways I can only predict. 

No matter how good my prediction you will end up surprising and redefining both my prediction about what and how CEOs will and can learn from social media marketing. I've worked with and for several CEOs and they are always surprising. 

In fact surprise is part of why they become CEOs. They see and do things differently. The absence of CEOs is not just hurting their companies it hurts social media marketing too. The minute CEOs adopt and have passion for social media marketing it will change by leaps and bounds. 

 If you know of great examples of CEOs using social to engage, coach and excite their following please share so we can hoist them on our shoulders in the hope that others will emulate. 

 


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Mike Ellsworth's curator insight, February 6, 2013 7:40 PM

Yes, CEOs are too busy to blog or tweet, but they all should at least be paying attention to social media.
Martin (Marty) Smith's comment, February 8, 2013 6:33 PM
Best CEOs I've worked for are LEAST busy people in the place. They have two jobs - the vision thing and the coach thing and they excelled at both by not let either job get in the way of the other one.
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Loyalty 54% More Likely If Brands Have Effective Mobile Site

Loyalty 54% More Likely If Brands Have Effective Mobile Site | Curation Revolution | Scoop.it
From www.simplyzesty.com - February 27, 2012 3:44 PM
Of the many areas that's set to develop, mobile commerce is an area that continues to gain traction every day.

...

*** Thought I lost this study that I find Darwinian and fascinating. If the pure tsunami nature of mobile doesn't move you this Darwin thing sure should. Marty

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