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Create Great Advertising with Storytelling

From www.gianfagnamarketing.com - March 9, 2012 7:58 AM

**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

Nice -- solid ideas without being too long or difficult to grasp :)

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Dr. Karen Dietz's comment March 11, 2012 9:44 PM

Thank you for re-scooping this Bi!

Dr. Karen Dietz's comment March 13, 2012 12:02 PM

Thank you for re-scooping the article! Have a wonderful week :)

Dr. Karen Dietz's comment March 13, 2012 1:33 PM

Thank you for re-scooping the article Morgan! Have a great week :)

Scooped by Martin (Marty) Smith

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Stories And Their Triggers : Perception, Language, and the Web

From www.alistapart.com - December 5, 2011 10:14 PM

"The reality is that we never perceive a story exactly as it’s composed. As people read, they fill in, flesh out, and fine-tune our stories.   There are lots of reasons for this—maybe they began reading part of the way through, are only skimming half of what we’re saying, or reading something in a different context than we think we’ve provided.   Comprehension is the reader’s half of the story. And we create it through two psycholinguistic mechanisms: inference and coherence."

For anyone who has wanted to know about how story triggers work in more depth and detail, then this article is for you.

As the authors explain, it's all about inference and coherence -- two activities that occur in our brains. This is very useful information to know and understand when working with stories in social media or distributed channels.

This article is not for everyone. But if you are interested in mastering story triggers, then here you go!

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The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta

From blog.rally.org - November 25, 2011 11:56 AM

The Global Soap Project is a small non-profit that began in 2009 with a beautifully simple concept: collect a portion of the 2.6 million bars of partially used soap disposed of every day by U.S. hotels, reprocess it into new bars and distribute it to people left vulnerable to disease due to lack of proper hygiene and sanitation supplies."

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The Visual Thinking Revolution is Here! Every storyteller is a visual thinker

From blog.duarte.com - February 10, 2012 5:17 PM

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

Why? Because those who can tell a compelling story are already visual thinkers. We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this. And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.

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The Awesome Power of Family in Social Media Storytelling

From www.convinceandconvert.com - November 25, 2011 5:51 PM

In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you site down to whatever celebration you embrace, think about the videos below and what they evoke within you.

I love this article because of the points it makes about social media and your business stories. For example: "But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media."

And then: "We want to do business with what we know, like, and trust. Social media can be used to increase the degree to which we know, like, and trust companies."

The article then goes on to demonstrate how a delicatessen in Phoenix, AZ has used stories of its founders to create a loyal customer base. There are 4 videos to view in the article and I'll let you determine if you think they work or not.

But what I do like is the author saying, "The More You Sell, The Less You Sell...What I love about these videos is that they don’t devolve into promotions-based drivel. There’s no coupon. There’s no “35th Anniversary Special”. There’s not even a call-to-action."

As consumers, we are all becoming jaded about marketing, branding and sales. So keep this in mind as you create your business stories. The points above and others in this article may be well worth following.

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Max Stone's curator insight, February 23, 2013 10:10 PM

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