Curation Revolution

Story Rules New Ecommerce

In New Ecommerce Story Rules riffs a post from Mathew Jenkin about video game developer since online commerce is a game too. Similarities between video game and online commerce development are numerous and insightful. Every visit to an online store is a quest and this post explains how to build a hero / protagonist journey into your online story. 

Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's online marketing fires are complex and intertwined requiring specialized cross functional teams to extinguish. These teams are called Hellfighters.

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…