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Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:
* Importance of "movement" marketing.
* Create CLUBS.
* Empower advocates.
* Ask for help.
* Be social, mobile and unique.
Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l
