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Rescooped by Martin (Marty) Smith from Content Marketing and Curation for Small Business
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4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries | Curation Revolution | Scoop.it

If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.

* Forget about lead generation.
* Stand out as a problem solver.
* Apply "authority enhancers" (quote experts, books, other confirming experts).

* Make readers fall in love with you.  


Via Peg Corwin
Martin (Marty) Smith's insight:

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me. 
 

Peg Corwin's curator insight, August 30, 2014 6:24 PM

Hint - the first step is to forget about lead generation.  

Scooped by Martin (Marty) Smith
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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | Curation Revolution | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

Suvi Salo's curator insight, June 10, 2014 3:16 PM

"Web writing is more Hemingway than Faulkner."

malek's curator insight, June 10, 2014 6:26 PM

Using anchor text links is life saving on the web. Isn't it?