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Curation Revolution
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5 Super Secret Marketing Trends for 2016 via Curagami

5 Super Secret Marketing Trends for 2016 via Curagami | Curation Revolution | Scoop.it

5 Super Secret Marketing Trends
We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:

* Become A Nowist

* Give Keys To Your Digital Kingdoms To the Kids (community)

* Conduct a Symphony of Feeds

* Appify and Gamify

* Disrupt and Find Blue Oceans

Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.

5 Super Secret Marketing Trends for 2016
http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa 

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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.

malek's curator insight, September 2, 2014 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

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Creating Online Community : Secrets To Creating Effective Online Communities

Creating Online Community : Secrets To Creating Effective Online Communities | Curation Revolution | Scoop.it
Creating online community is HARD. This Haiku Deck shares "behind the curtain" secrets to help you build an engaged and engaging online community.
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Internet Marketing - Future Is About The Share

Internet Marketing - Future Is About The Share | Curation Revolution | Scoop.it

2 Examples of The Share
The future of Internet marketing will be about The Ask, The Give, The Share and The Commons Revolution. Here are two examples of the power of the share.

One example, created on the base of a failed contest, increased Pinterest followers 636%. Another turned a free fall in members of The Marketing Revolution's Scoop.it feed around and increased followers by 200%.

Great benefits, but the GAIN is only half the story. Gains were made even as input and so content creation costs were cut. What is the value of increasing the value of your content marketing even as you lower costs?

The POWER of the Share.

 

Neil Ferree's comment, July 4, 2013 4:58 PM
I've been touting https://www.google.com/search?q=Social+Shares+is+the+New+SEO
ever since Feb 2011
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Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn

Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn | Curation Revolution | Scoop.it

Lessons From Favela Painting
Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there. Lessons include:

* Live Where You Work.
* Make sketches and models, SHARE THEM.
* Include everyone.
* If your idea is ridiculously big Easier to get people to go along.

* Let projects grow organically.

* Create feedback loops like BBQ.

* When in doubt crowdfund.


Elements of this TED Talk speak to issues brought up by Joy Ito in his TED Talk - Become A Nowist (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en ).

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Cendrine’s Favorite Tweeps Daily Features Being Mark Traphagen

Cendrine’s Favorite Tweeps Daily Features Being Mark Traphagen | Curation Revolution | Scoop.it

Follow Cendrine's Favorite Tweeps Paper.li
Cendrine is one of Curagami's top 50 curators because she is one of the hardest working content curators. If you don't already subscribe to @Cendrine Marrouat - https://www.cendrinemedia.comPaper.li you should:

http://paper.li/cendrinemedia/1335165520?edition_id=33690c50-26eb-11e4-8895-002590721287

Great curated content from a great curator that can save you time and energy is always welcome. Look for my Curagami post on Being Mark Traphagen: How You Can Get Paid To Be You (http://www.curagami.com/featured/being-mark-traphagen-get-paid-to-be-you/ ).

Oh, and LOVE The Moon Audio (http://Moon-Audio.com) ad thanks to retargeting (too good).
M


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The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing

The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing | Curation Revolution | Scoop.it

Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.


The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,

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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Curation Revolution | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).

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