Curation Revolution
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Curation Revolution

Curation the next web revolution.
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Severe Marketing: How A Single Word Sells NyQuil via @Curagami

Severe Marketing: How A Single Word Sells NyQuil via @Curagami | Curation Revolution | Scoop.it
From www.curagami.com - October 28, 2014 9:33 PM
Severe Marketing shares how P&G creates 360 degree brand marketing & how you and your website can too.
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Is Your Content So Good Its Binge-able? via @HaikuDeck

Is Your Content So Good Its Binge-able? via @HaikuDeck | Curation Revolution | Scoop.it
From www.haikudeck.com - May 22, 2014 11:15 AM
Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?
Martin (Marty) Smith's insight:

How Can You Make Your Content So Good People BINGE It:

* Create Cliff Hangers Daisy Chained To Related Content.

* Keep it SHORT & SIMPLE.

* Use juxtapositions (like x, not y).

* Request, Award and Curate User Generated Content (UGC).
* Highlight BINGERS (comments and reviews).

That last bullet is one of the most effective. Much like Pavlov you get the behavior you reward, so reward BINGERS by Re-Tweeting them and curating their comments and notes into your marketing.

Even if your content isn't BINGE-ABLE yet, fake it to you make it. Benefits are too great to not work on making your content BINGE-ABLE.

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